What if your resistance to being photographed is costing you money, visibility, and credibility with your ideal clients?

As the year ends, we often reflect: What worked? What didn’t? What should I focus on next? I ask these questions every year. But this year, one question stands out:

What do I need to do differently to create different outcomes? Who do I need to be to attract what I truly want?

The truth is, most of us do what we’ve always done because it’s familiar, even if it holds us back. And after years in this business, I know most people hate being photographed. But avoidance doesn’t solve anything. Avoidance is FEAR: False Evidence Appears Real. And it keeps us stuck.

Let’s talk about personal branding photography and how it can transform your marketing efforts. Let's get you unstuck, and attract the dream clients you want to work with!

Do you have a professional business portrait (a.k.a., a “headshot”)? If not, it’s time to get one… it’s the bare minimum these days! A headshot simply shows someone what you look like. And if your "headshot" is outdated, let’s fix that too. You can sign up for a complimentary consultation here.

We live in a world of image-savvy consumers. Everyone recognizes the difference between great photography and generic stock images. That’s why personal branding photography is your secret weapon for standing out in a crowded market.

Time for an Image Audit

Take a look at your current marketing images—on your website, social media, email signature, and print materials. Ask yourself:

1. Are my photos fresh or outdated?
   Do my business portraits feel modern and relevant, or are they no longer representative of me and my business?
2. Do my images serve a purpose?
   Are they intentionally crafted to align with my marketing goals, or are they just “pretty pictures”?
3. Are my images connecting with my ideal audience?
   Would my dream audience feel inspired and connected by my photos?
4. Are my photos versatile and memorable?
   Can I use them effectively across platforms and for various purposes? Do they stand out from the crowd, or blend into the noise?
5. Is my imagery cohesive or chaotic?
   Do my photos share a consistent style that reinforces my brand, or are they a mix of outdated images that no longer reflect who I am?
6. Do my business portraits represent my true personality?
   Do they reflect the authentic, relatable, and human side of my brand? Am I excited to share them, knowing they represent me and my business?