Do you find yourself thinking that headshots and business portraits, are too expensive? More than like your business portrait could be COSTING you money!

If you DON'T have a headshot, well then, it is DEFINITELY costing you money! Business portraits are the bare minimum you need these days in the business world. Whether you are looking for employment, working as a freelancer, an entrepreneur, or working for a business, a photograph is often the difference between being hired, making the sale, and missing opportunities!

If you don't have a business portrait, it's costing you money!

If you have an outdated business portrait, it's costing you money! That's trust factor issue, which I'll share more about.

And if your business portrait is just the basic head and shoulders, and simply serves to show people what you look like, then it's costing you money!

 1. What Is Your First Impression?

In today's marketplace, a first impression is more important than ever! Think of your business portrait as your handshake: it should be strong, leave a good impression, and communicate something about you. Maybe you want to look approachable? Maybe you want to come across as an expert or authority on a subject.

Consumers are very savvy when it comes to looking at photographs. They can tell the difference between a great photo and a mediocre photo because we live in an image saturated society. I'm going to be straight forward with you: It is VERY likely that many of your competitors in the marketplace have invested in themselves and their business. And this includes getting the best business portriats possible to help them stand out and stand above the rest. Every single day your competitors are being hired by YOUR POTENTIAL clients and customers because your competitor left a greater impression. So ask yourself, how much is it costing you to save money on that investment in yourself and your business?

 2. People do business with PEOPLE, not businesses!

People hire individuals and people they trust. Therefore having a high-quality, on-brand, business portrait is PRICELESS! It communicates and projects the powerful message that you are serious about your business or your personal brand. By investing in a great image you increase the perceived value of your business. Look at your current headshot and ask yourself, are you putting your best foot forward in the market? Have you INVESTED in well-crafted portraits that establish your credibility and competence? And if you don't currently have a headshot, what are you waiting for? 

What is stop yourself from investing in YOU? Are you afraid to fully put yourself out in the world? Or do you just hate having your picture taken? Whatever your reason(s), is it important enough to keep you from investing in your most valuable asset? And consequently keeps you from earning the money you want and deserve? 

If your reason for not getting a new portrait is because you've gotten a little older and you like your old one, I can tell you honestly that it will cost your money! Because if you show up looking 10 years older than the person they think they are working with, it cost you their trust! No one likes to be fooled or cat-fished. If I feel like I can't trust someone, I will not spend my money with them. And I am not alone. Don't be afraid of getting older. Embrace your wisdom and experience to be what you lead with!

3. Making it Work for You!

People often overlook all the benefits that come with investing in good photography. There are multiple ways you can leverage photography to make yourself more visible in your marketing efforts, more visible to potential customers, clients, and employers which will make you more profitable! (Invest in the Best Headshots Charleston)

 Below is a list of ways to leverage your images. Use it on:

• business website and/or blog
• resumes
• social media sites
• business cards
• brochures/fliers
• newsletters
• email signatures
• public speaking bios
• Press Releases/Media Kits - Keep them on file for press requests

Fun Fact: LinkedIn profiles with photos are viewed seven times more often than profiles with a blank box.

Imagine a potential client or customer has narrowed down their choices to you and your competitor... are you confident they will pick YOU based on the image you've projected with your current photograph?

Ask yourself, is your headshot, or lack of a headshot, costing you money? Remember, it's an investment in yourself and your business that can have a BIG Return On Investment (ROI)!

Are you invested in yourself? If the answer is no, why should someone else invest in you?

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