Photography has the power to influence potential clients because it reinforces your brand identity. Images grab people’s attention, and help you stand out from the crowd! Photography increases your visibility and builds engagement with your customer base! How? Because it SHOWS people the story you are trying to tell, and it helps them personally connect with you!
But don’t just take my word for it, there is research and plenty of articles that talk about the power of photography in marketing.
Photography is your most valuable asset on Social Media Platforms
The most important asset you have on Social Media is your IMAGES. A recent study shows that posts which include an image receive 120-180% more engagement than posts containing text alone. This suggests that visual marketing strategies are a necessary component in a every company’s marketing plan. Some Social Media Outlets like Instagram and Pinterest center solely around your Visual Content.
Social Media connects your business with your target audience as well as your current client base. And it does so on a powerful, more personal and informal level. But first you need to embrace the idea that connecting to your audience requires sharing stories through pictures.
Not All Photographs Are Created Equal
In today’s digital age there is an exponential increase in the power of images. Consumers have become more sophisticated in their consumption of photographs and images. You can no longer slide by with a simple stock photo that everyone else uses. A purposeful approach to photography is a requirement in communicating your value and worth in your marketing efforts.
It’s important to show YOUR value proposition and YOUR story through your images. Businesses are growing a following and standing out from the crowd because they recognize the power of the BRANDED image. The idiom “A picture is worth 1000 words,” is more true today in our fast paced, image saturated, society. In order to communicate YOUR UNIQUE VALUE, you have to SHOW what makes you unique. SHOW your brand, your ideals, show us your value and worth. And the most powerful way to do that is with CUSTOM PHOTOGRAPHY made just for YOUR BUSINESS, and your unique value proposition!
Maximize your investment in branding photography and leverage your assets for massive value
One of the biggest mistake I see are people who underutilize their photography assets. Make sure you get the MOST from your investment! Custom photography is an ASSET, therefore having a library of image files to pull from saves time and money over the long-term. That’s why it’s so important to begin thinking about photographs as ASSETS! You can MAXIMIZE your photographs by using them throughout all of your marketing strategies! Use a photo on your business card, place them on your website, plug them into your newsletters and e-blasts!
Here is a list of ways to leverage your photography to get more value from these lucrative assets!
Based on these two home pages, which website do you think brings in more business? The one with the images of the people you’ll meet or the one that shows the front of the building?
What are some other ways you use photography in your marketing? Share a comment below…