by Tanya Boggs, Branding Your Business with Photography (Charleston Photography)
The New Year is a great time for business professionals and entrepreneurs to focus on how they can begin or continue to build their business and personal brand to generate new customers. Are you overlooking an important element in your business? Here is why you should focus on branding your business with photography.
Mirror selfies won’t cut it in the professional world. In order to stand out from your competitors you want your photographs to show you in a professional manner but with your own personal flair. Having professional images shows people you are invested in your business and gives people a better idea of who you are. The online interaction becomes more personal! And when it comes to profile pictures, you definitely don’t want your headshot to be a photo where you’ve cropped someone out. Talk about unprofessional! I recommend investing in a new headshot every year. People are constantly changing their appearance, and you will want the photo to reflect how you look now. It will present a more honest image, and your audience will trust you more. And when it comes to appealing to potential clients, I can’t stress enough the importance of building TRUST!
I’ve often said, people do business with PEOPLE, not with businesses. As Genavieve Shingle, a lawyer in New York, pointed out in a New York Times article about Branding and Photography, “People buy you, more so than your exact services or goods,” she said. “My business is truly and authentically me, so I wanted to make sure that this came out in my social media presence.” Everything you put out to the public will have an effect on your business, including your headshot. You only have a few seconds to make a first impression. If you don’t look professional in the image you are putting out to the world, potential clients will go somewhere else for their business needs. A professional headshot that accurately reflects your brand will inspire trust in your audience. You should look polished and put together. A solid background is typically the standard for business shoots and professional headshots but many professions can and should consider not using typical backgrounds. Instead opt for images that showcase you and connect with your brand. A non-traditional location and approach to the photography can make you stand out in a sea of ordinary. Talk with your photographer on how the best to achieve a look that fits your brand.
HubSpot wrote a blog listing 19 reasons to use visual content that confirms “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco).” You want to look your absolute best in your photographs because this is often the first impression with your audience or potential customers especially in the era of social media. From marketing materials to self-promotion, your headshot can be used on your social media accounts, website, and business cards, brochures and bios. Some people even use them in their email signature or on proposals. Invest in a professional photographer because it is just that, an investment in your brand and business and you can get a lot of miles out of great photographs. You are paying for their expertise in how to best capture the look you want, and the feel that best represents your brand. You may have a digital camera lying around but avoid the temptation of trying to take your own photos. More than likely they will come out looking amateurish and that is far from the impression you want to give to potential customers.
Ready to tell a more complete story by using professional photography in your branding? Contact us today to get started on Capturing the Best Real You for your business.