Credit for the following blog post goes to author Marianne Drenthe of Marmalade Photography. You can find the original post at her website.
Custom Photography is something special!
Custom photography is more of a luxury than your entry-level cookie cutter chain experience. Custom photography truly is not for everyone as it requires a level of commitment, investment in time and money, forethought and planning on the part of the subject/client and requires a larger time commitment for the photographer as well.
Clients who enjoy taking a more active role in the creation of their families’ memories have the desire to have portrait art that is truly personalized. These more discerning clients budget and allot time for a custom photography session. Many clients opt for it to be a once a year special experience, some opt to have custom photography sessions done to record their child’s stages in life. Having said this, it is clear that custom photography is not in everyone’s budget. It is something that some families save for to splurge on from time to time to memorialize their children as they really are (not posed and primped in the cookie cutter studio setting).
There is a great deal of time involved in creating high-end custom photography sessions for a client. But really, what’s it all about? It’s about the luxury of great service, better choices and a superb end product. The result of all this are heirloom images and a family legacy. The time invested at the session is only a small portion of time involved in this process.
Custom photography has been likened to purchasing a fine vehicle. To get from point A to point B, let’s face it, even a bus ride would suffice. But if you want to luxuriate in a finely appointed vehicle, customizing your own experience by listening to smooth jazz while sitting in a climate controlled setting adjusted purely for your comfort in a body hugging leather interior, perhaps that Lexus you so desire is your cup of tea. Custom photography is the Lexus of the photography world. It is where the intangibles make the experience truly wonderful and the images themselves make the investment of money and time truly worthwhile.
Custom photography can be broken down into even more levels. There are on location, studio, mixed studio/on location, specialty location and destination type photographers. The beauty of custom photography is in the choices and in the luxury of those options. The customized service level you are sure to experience will be amazing. The knowledge that your final images are the result of someone caring about those moments so much that they take extra time ensuring that the artwork you receive is good enough to put their name on it. That level of quality and commitment is all but lost in the age of “mass-produced,” “mass marketed,” corporate “everyone is a number”. Custom photography is based on being unique to you. How great of an experience would it be, to be able to sit back and allow a photographer to do this highly custom work for you and create images that you will most likely cherish for a lifetime?
One last thing to consider, the Lexus will never appreciate in value the way your portraits will. The portrait art you become invested in from your custom photographer will no doubt increase in value and become more priceless to you as the years pass.