Headshots and Charleston Portrait Photography
1. If you don’t have one!
Oh my! Do I even need to elaborate here? If you don’t have one, it’s OVERDUE! Having a photo of yourself SIGNIFICANTLY increases your credibility with people who find you on the internet. It innately makes you easier to relate to, and more trustworthy. If you have a social media presence hopefully you have already heard the statistics supporting using a photograph as opposed to a logo. People are more likely to interact with a profile that has a photo rather than a logo. Why? Because it personalizes your business. It reassures them they are doing business with a person not just another faceless business. Remember, there are PLENTY of people who are running the same kind of business you are. But there is only ONE YOU! I’ll stop my rant there and assume that if you don’t have one and you’re not planning to invest in one, you probably haven’t even read this far.
2. If it’s been 3 or more years since your last headshot or business portrait.
I recommend getting a new photo every year, but every 2 years should be the longest you use the same picture. People are on social media everyday. They see the same things everyday. And then eventually it all blends together. When you update with a new image people notice! You remind them you’re out there. Ever noticed how many likes you get on the Facebook when you change your profile picture? Yeah, my point exactly! A friend of mine recently told me how shocked she was that she got more likes on her new picture than she got birthday wishes on Facebook. That’s got to be A LOT!
3. If you’ve altered your appearance in ANY way!
If you’ve changed you hairstyle or color, your personal style has been updated, or you’ve lost or gained 10 pounds (or more), it’s time for a new picture. The rule of thumb is, if the person that walks into the room doesn’t look like the person in the photo, it’s time to update your headshot! Aging is implied here because of tip #2. But I will say, there is nothing worse than someone who has aged 10 years since their photo was last taken. It makes you seem out of touch or worse, dishonest! If you look significantly different than people expect when people meet you for the first time, I think people feel duped, and that is NOT a good way to start a business exchange. You are looking to gain peoples TRUST.
4. If you’re re-branding your business, starting a new marketing campaign, or rolling out a new product or service.
You’re headshot should line up with your new branding. You want your photograph to communicate the same image as your business. And if you’re introducing a new product/service, having a new headshot or a new look and feel to your image communicates that things are changing, getting better, being refreshed. A new photo says you and your products and/or services are “New and Improved!” (Try Charleston Portrait Photography)
5. People make comments that imply your picture doesn’t look like you.
It’s probably time for a new picture if people are saying things like, “Wow, you look different in your picture;” or “When did you wear your hair like that?” Many subtle cues, that you are no longer able to see, can communicate to others that your photo is not current: an outdated hairstyle, collar or neckline, or even a pattern on your blouse or suit jacket that is from a past fad. You may not be able to see it anymore because you’ve been looking at the photo for so long. But others will definitely notice.
6. If you’re no longer attracting the right clients you’re after.
This problem may also speak more broadly about your brand, but it’s good to start by making sure your headshot is in line with your brand message too. If you want people to see you as fresh and current, make sure your head shot does not have that “middle school blue” background or the glamour shot look. You’ll want your headshot to communicate that you are fresh and current too!
My recommendation if you’re on the fence or not sure, maybe ask some of your friends, colleagues and/or peers, What do you think this picture says about me as a “fill in your business” ? Then listen not just for what you are hoping they will say so you can save some money, instead listen between the lines for comments like, “You look so young in that picture.” Yes that may be a compliment, but does that imply that your photo is not representative of what you look like now? Or if they say something vague like,”You look fine,” tell them you want them to be honest and then ask them a specific question from one of the six signs above. “Do I look older now, than I do in this picture?” or “Does this picture look a little outdated?”
What are some ways things that help you decide when it’s time for a new headshot?
Specializing in Charleston Portrait Photography, Tanya Boggs helps business people capture the best real you! For more information click on Charleston Photographers – Tanya Boggs.