by Tanya Boggs
6 Reasons to Invest in a Great Headshot (Charleston Headshot Photographers)
Headshots are now a necessity for almost anyone in the business world. The internet is where most people turn to research and look for the products and services they need. Social Media and websites have become marketing tools and business brochures for companies and can often be the first place a potential client will come into contact with you.
1. You are more like to show up in LinkedIn AND Google searches if you have a photo.
LinkedIn users with profiles that are 100% complete, are 40 times more likely to receive opportunities through LinkedIn.
Based on LinkedIn’s rankings you are 7 times more likely to show up in searches if your profile is complete! AND you will rank higher on Google if your LinkedIn profile is complete! [That alone should make you take the advice of a Charleston headshot photographer! :)]
2. Having a photo helps build trust for the person looking to do business with you.
There are so many internet scams, fake social media profiles and websites out to scam consumers! People are more like to trust a website if there is a picture of the person or people from that business. Seeing a photo of a person also personalize’s your business. And the consumer is reminded they are doing business with a person not just a company. And you’ll want to make sure you keep your headshot current to build trust. (For more info see my blog 6 Signs it’s Time for a New Headshot by a Charleston headshot photographers.)
3. You only get one shot at a first impression!
If you have an online presence, or you do any kind of public speaking, your headshot is sometimes the first way people meet you. You want a photo that makes you stand out and represents you in the best way possible. If you’re going to pay a professional, don’t you want a headshot that gets you noticed? Poor lighting, inappropriate backgrounds or a photo that looks like a snapshot is probably not going to leave the impression you were hoping it would. People may not be able to verbalize those visual clues, but in an image saturated culture, they certainly pick up on them.
4. Business portraits can be used in more than just your social media profiles!
Yes, if you have a great photograph that you’ve invested in, you should use your photo on social media, but that’s just the beginning! Use it in your marketing material to help promote your business. Put it on your website with your bio or on an “about” page. Some people put photos on their business cards. You can use them in your email signature. (If you don’t have an email signature, you’re missing out on FREE marketing! Read this post from Do it! Marketing)
5. It’s important to communicate PROFESSIONALISM!
Photos taken using the camera on your computer, or with a smart phone – photos that are taken in an unprofessional environment, are out of focus, taken in less than ideal lighting conditions or taken by an amateur – do not make set a tone of professionalism. Ask yourself what a DIY photo says about you as a professional? (Don’t DIY, give Charleston headshot photographers a try! Maybe I could be a rapper. HA!)
6. It’s all about BRANDING!
Headshots or Business Portraits literally present the “FACE” of the company and its brand image. Some companies may want to present a conservative image, complete with business jackets and/or ties in their pictures. Others may want to communicate a fresh and contemporary look, or show they’re easy and approachable. A talented professional photographer can help you create a headshot that communicates the right message for you! Still unclear about what your Brand message is? Or what you want to communicate to others? I highly recommend Rooted ID to help you strengthen your branding! They are a full-service marketing agency that caters to small business owners who are passionately committed to strengthening their brand and growing their business.
I’d love to hear from you! Do you think a headshot is an important tool for you to have? What keeps you from getting it done? Comment below!—
If you’re in the market for a great headshot and are looking for Charleston Photographers – Tanya Boggs Photography can help you with all of your Charleston headshot photographers needs!